Benefits

Wants are things that usually end up making the most money. Apple products are one of the first things someone can name off as being a want. Naturally, with Apple being such a big want and so popular, it makes a lot of money. The current economy tries to interfere with Apple, but it just doesn’t succeed. Analysts are expecting the fourth- quarter revenue to be $8 billion at $1.11 a share and not the normal $7.8 billion with $1 a share. Apple is still going up with the recession. Technology is something that is always modern, and everyone wants to stay and be modern. Apple is all about technology and staying modern, so people never lose interest in its products, because Apple always finds a way to have people stay hooked on to their products, they might add a product to be touch screen or add games for another age group to enjoy products. With Steve Jobs being so smart with Apple, he finds ways to keep it at top, and have consumers keep spending money, to help the economy bring in more money to try to help the recession. 

Economy doesn't bring Apple down

Dependence on Apple

Apple brings in a lot of money into the economy. If a company brings in a lot of money, all the time, the economy starts becoming dependent and reliant on that company. If something went wrong, and Apple suffered a lot, the economy would go down right along with Apple. The economy should not be depending on Apple this much. Apple may be a big source where the economy gets some extra money from, but if everyone becomes dependent, it could be a long term loss if they company starts going bad. Some types of dependence is good too, Apple makes a lot of money, and the logical step would be to support Apple and rely on it to make the economy better, because it can help with the number of consumers it has. Overall, being dependent on something is never a good thing even If there could be some positive things that could come out of the reliance of something.

Money brought into economy

Strategies

Apple has many tiny secrets to stay number one. Apple has many different advantages of selling its products. One advantage is that it is so popular. Being popular causes everyone to buy your products. Another advantage is that the name is trusted worldwide. Being a company where many customers are satisfied with the products and like everything that you make is a very big advantage on making a lot of money, and then bringing more money into the economy. Retail stores are where fast and big money is brought in. Apple has many retail stores, so instead of their products going through another store like Wal-Mart and Best Buy, it makes money fast off of retail stores which helps them. Since Apple is liked worldwide, it gives them a bigger reason to put more stores around the world and expand their business to make even more money.

Retail strategies

Different Products

Apple has many different products to offer that appeal to different types of people with different preferences.  Even with the economy down, Apple is not letting that affect them in any way. The sales of PCs in the US may have gone down, but internationally, Apple is still doing great. Even with great number of layoffs and bankruptcies filed, iPod still have gone up outside the US. Nationally, people are trying to save more money, so they are no spending as much. Apple still finds ways to have consumers spend still. Apple releases a new product and consumers get excited and spend on the many different types of products, and it helps the economy.

Sale of products

Android vs. Apple

Android has gotten very popular through the cell phones. With it becoming popular so fast, it has become number two, right under Apple. Some say it could be the number one handset operating system in the future. But even though Android is rising, Apple still manages to stay at the number one spot. Different secrets and strategies help Apple accomplish to be number one.  With Apple always being number one, competing companies find it really hard to keep up. If other companies don’t make enough money to keep its business going, they can go bankrupt, which is no help to the economy in any way. Apple may bring money into the economy, but when other businesses can’t, the economy will suffer long term from that loss. Other companies need to find ways to compete with Apple so they can also make a lot of profit and help the economy.

Android with competition

Energy and Apple

                Apple is so popular within the whole world. Whatever Apple does, the whole world is watching closely and waits for new information to be released about new and upcoming products. Since Apple is something everyone watches it has to be very careful about how they impress the world. Lately, the environment has been a very big issue. Naturally, electronics use a lot of energy and use a lot of plastic for packaging and gas for delivery. Apple wants to show the people what they are doing in order to help the environment so they look good and people will be impressed and support Apple and buy their products. Image is everything in the business world, and if Apple keeps a good image, consumers will keep spending and that is what Apple wants. With more money spent on Apple, the economy get money with it too.

 Environment and Apple

The Japan Crisis

The crisis in Japan was a topic that could affect Apple in a very big way. A lot of resources and companies that make products for Apple are located in Japan. With the earthquake and tsunami, experts say NAND which is an important material used in Apple products could be affected. At the current moment, there isn’t really anything that is having a major effect on Apple. The situation could change in a couple of months though, which could cause Apple to not have certain products available to sell at different stores around the world. Depending how everything does in Japan and how things work out there will then determine how supplies will be affected. Hopefully nothing major will change in the production with Apple products because if products aren’t sold, then the economy won’t get the extra money that Apple helps bring in into the economy. 

Japan Crisis

Apple and Competetion

 Competition is something every company worries about, but apparently that isn’t something Apple needs to worry about. With the popularity of Apple, when something new is released, everyone goes out and buys it. The products of Apple symbolize as being modern, and in the 21^st century, you have to stay current with everything that comes out. Apple makes so much money due to having retail stores all around the world. International sales are where Apple makes the big bucks. Macs are very popular around the world, sales were up 8.6%, which is better than the US.  Since there are so many retail stores, Apple makes direct and straight money through them which helps adds a lot of money to Apple and with it, to the economy. 

International Sales

Retail store strategies

iPhone 4

When a product is highly waited for, and once it is released, people buy it really fast, and it brings money into the economy. The iPhone 4 was a product that Apple kept pushing the release date back. Many glitches and small bugs caused the iPhone to not be released, and people had been waiting so long, so they were already many pre-ordering done for the iPhone.  When a certain product, such an electronic device is anticipated for, the economy flourishes from it. With the iPhone being released, sales went up at Verizon Wireless also. Overall, Apple products bring a lot of money into the economy, and Apple doesn’t let the current state of the recession bring it down.

 Release of iPhone 4

The iPad

Apple has many different strategies to stay on top. One strategy that they use is price, and with price, no one can seem to match it. The release of the iPad was something that was much anticipated because everyone was anxious to see what the price Apple would release it as.  $500 for an iPad caused everyone to be in shock. No one seemed to understand how Apple could be able to afford the iPad to make profit at such a low price. With Apple being very popular, everyone seemed to buy the iPad and the company didn’t have any decline in profits. With the price being so low, others companies cannot match up to Apple and they are suffering. With having so many retail stores worldwide, Apple can afford to sell something at a low price, while competing companies can’t. 

iPad Price